The customer typically will not develop loyalty to a brand without sufficient knowledge. To increase brand recall, frequency becomes more important than reach. Post your content on social media platforms such as Twitter, Facebook and Google+ - this will give your outbound links a wider coverage and the likelihood that it …

Search engines are now able to "read" website copy the same way humans do, and can recognize synonyms (like mouth, teeth, and smile). Your backlinks will change over time. But it all begins with a well-designed, fully optimized website. As I walked into the room, I saw a beautiful classic …

The language may be different, but the basic marketing message stays the same. Create content using natural language and variations, instead of dumping the same keywords into your content over and over again. Just by increasing your search ranking and where your website places on Google doesn't mean you're going …

For your pages to become searchable and indexable by the crawlers / search engine bots, they need some linking love first (bots follow links to find new content). Search engines find it harder to find and include pages in their results that aren't linked to either internally (from other pages of …