How does authority sites improve search rankings?

According to some data, qualitative factors like how long a user spends on a page can influence how that page ranks-but you could also make for a case of correlation influencing this relationship, rather than causation. Building the content calendar and scheduling articles For a fun family day out, take …

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The untapped goldmine of metrics

It might be a forum for a particular make and model of car you sell, or a directory for auto dealers in your niche, or it might even be a high-profile general news source that also has a category or section specifically for auto news. The navigation of your site …

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Tactics around backlinks

To the average web visitor, there's no real difference between a URL that starts with https:// or https://www. When Google scans your site for information, it no longer pulls out the keyword phrases it thinks are relevant and pairs them to user queries. Instead, there's an intermediary step. Google …

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Is the traffic converting into leads?

The customer typically will not develop loyalty to a brand without sufficient knowledge. To increase brand recall, frequency becomes more important than reach. Post your content on social media platforms such as Twitter, Facebook and Google+ - this will give your outbound links a wider coverage and the likelihood that it …

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How to diagnose local search related issues

Search engines are now able to "read" website copy the same way humans do, and can recognize synonyms (like mouth, teeth, and smile). Your backlinks will change over time. But it all begins with a well-designed, fully optimized website. As I walked into the room, I saw a beautiful classic …

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Ridiculous rules about canonical URLs

For your pages to become searchable and indexable by the crawlers / search engine bots, they need some linking love first (bots follow links to find new content). Search engines find it harder to find and include pages in their results that aren't linked to either internally (from other pages of …

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