Create a search marketing strategy based on page rank

It is better to have your links spread out amongst a lot of domains with targeted, but diverse anchor text then it is to have a ton of backlinks from one domain. The more comprehensive and targeted your backlink profile? is, the higher you will rank. The Google algorithm responds …

more ...

At last - revealed: the secret to web portals

The Penguin Update in April 2012 introduced a new algorithm to Google that detects an excessive misuse of keywords (keyword stuffing) in link texts. You wouldn't use a tone of voice for a website that sells shoes that's more consistent with a tone of voice on a website that sells …

more ...