Make the most of SEO by really understanding nofollow links

Although bounce rate is hard to measure you should definitely monitor the trend of your bounce rate and the differences in bounce rate between your pages. If a specific page has a very high bounce rate, you should try to figure out what's the cause. You could add links to …

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Quality content takes time and money

Unlike previous popular Google updates, like Panda and Penguin, Hummingbird focused less on ranking tactics used by website owners and more on the meaning behind user queries. One way to increase your trustworthiness is by highlighting the credentials of your content creators and the website. It is important to have …

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Questions to ask about stickiness

E-A-T stands for Expertise, Authoritativeness, and Trustworthiness. Instead of directing new visitors to that page, and making it the most authoritative page possible, you're instead losing potential leads when they land on less relevant pages. Mobile-first. It's coming. And I still feel that a responsive website, in addition to all …

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Ridiculous rules about canonical URLs

For your pages to become searchable and indexable by the crawlers / search engine bots, they need some linking love first (bots follow links to find new content). Search engines find it harder to find and include pages in their results that aren't linked to either internally (from other pages of …

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The latest trends in page impressions

It helps if you like to write. Crowdsourcing of creative work involves fans and can generate considerable buzz for a brand. Everyone is familiar with the expression "content is king." Without rich content, you will find it difficult to achieve good rankings with specific keywords and to direct traffic to …

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