Is your website listed with a featured snippet?

You would do well to make use of keyword research tools such as Google's own AdWords Keywords tool. Nine months after being black listed and seeing their traffic flow from search engines cease, they are now earning more with a "legitimate" site using Google approved techniques than with the old …

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How to diagnose local search related issues

Search engines are now able to "read" website copy the same way humans do, and can recognize synonyms (like mouth, teeth, and smile). Your backlinks will change over time. But it all begins with a well-designed, fully optimized website. As I walked into the room, I saw a beautiful classic …

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A do-it-yourself guide to search queries

I have long believed in the power of organic SEO (organic meaning natural and not paid). I've been using it for well over a decade and I've been screaming it from the rooftop for over five years. In March 2016, Google confirmed that it would no longer allow toolbars to …

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A few words on text links

At the beginning of a search, searchers narrow their queries, and then as the search progresses, searchers reformulate queries (often based on what results appear). There are two key factors behind the inner workings of PageRank: the number of inbound links and the quality of those links. All in all …

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The latest trends in page impressions

It helps if you like to write. Crowdsourcing of creative work involves fans and can generate considerable buzz for a brand. Everyone is familiar with the expression "content is king." Without rich content, you will find it difficult to achieve good rankings with specific keywords and to direct traffic to …

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