The untapped goldmine of metrics

It might be a forum for a particular make and model of car you sell, or a directory for auto dealers in your niche, or it might even be a high-profile general news source that also has a category or section specifically for auto news. The navigation of your site …

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Is the traffic converting into leads?

The customer typically will not develop loyalty to a brand without sufficient knowledge. To increase brand recall, frequency becomes more important than reach. Post your content on social media platforms such as Twitter, Facebook and Google+ - this will give your outbound links a wider coverage and the likelihood that it …

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Reasons that marketers love keyword stuffing

The inept set contains the brands that are part of a person's memory that are not considered because they elicit negative feelings. These algorithms are Google's secret sauce, and they determine which pages will be displayed for a particular query (i.e. "ranking"). The hierarchy of effects model suggests that …

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