Let's talk about web 2.0

Keep track of how many times your past keywords have yielded expected results. Use the right tools to track where you rank for the keywords you target. Derived demand, which creates many business needs, is based on, linked to, or generated by the production and sale of some other good …

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At last - revealed: the secret to web portals

The Penguin Update in April 2012 introduced a new algorithm to Google that detects an excessive misuse of keywords (keyword stuffing) in link texts. You wouldn't use a tone of voice for a website that sells shoes that's more consistent with a tone of voice on a website that sells …

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Bucket brigades based on analytics

Big companies can sometimes be difficult to navigate. It may seem quite fascinating for your website to have a lot of content for a lot of people. However, it is not okay is using and spinning the same information over and over again just to stay in sight. By developing …

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Does the Yahoo indexer really care about trust rank

Online shops in particular often face the risk of generating duplicate content. For example, a product might be listed in several categories. If the URL is structured hierarchically, a product can be accessible under multiple URLs. One reliable way to solve this problem is by using a canonical tag. This …

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Losing Focus on authority sites

When it comes to marketing strategies for your small business, local SEO is the first avenue on that road. One of the most time-consuming parts about link-building is actually finding places that will give you links. The initial settings are demanding and they require maintenance and alignment with trends and …

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Make the most of SEO by really understanding nofollow links

Although bounce rate is hard to measure you should definitely monitor the trend of your bounce rate and the differences in bounce rate between your pages. If a specific page has a very high bounce rate, you should try to figure out what's the cause. You could add links to …

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Ridiculous rules about canonical URLs

For your pages to become searchable and indexable by the crawlers / search engine bots, they need some linking love first (bots follow links to find new content). Search engines find it harder to find and include pages in their results that aren't linked to either internally (from other pages of …

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