Tactics around backlinks

To the average web visitor, there's no real difference between a URL that starts with https:// or https://www. When Google scans your site for information, it no longer pulls out the keyword phrases it thinks are relevant and pairs them to user queries. Instead, there's an intermediary step. Google …

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Beginner's guide to organic links

How often do you even scroll down the first page of Google, let alone click to the second page of results? So you may have found some content on your site that would quallify as thin or duplicated content. Keywords are less often used nowadays as the first signal to …

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Quality content takes time and money

Unlike previous popular Google updates, like Panda and Penguin, Hummingbird focused less on ranking tactics used by website owners and more on the meaning behind user queries. One way to increase your trustworthiness is by highlighting the credentials of your content creators and the website. It is important to have …

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