To the average web visitor, there's no real difference between a URL that starts with https:// or https://www. When Google scans your site for information, it no longer pulls out the keyword phrases it thinks are relevant and pairs them to user queries. Instead, there's an intermediary step. Google …

It is of utmost importance to have great URLs, titles and descriptions, as these are the things that make a search engine result snippet. When you start to see early momentum, it's easy to get excited and think that you'll see even more impressive, faster results if you just build …

You might have excellent content and a better ranking, however, if your website has technical problems, you will end up losing your customers. This is because is your website keeps asking the reader to wait for the page to load or keeps presenting them with mobile errors, your customers will …

How often do you even scroll down the first page of Google, let alone click to the second page of results? So you may have found some content on your site that would quallify as thin or duplicated content. Keywords are less often used nowadays as the first signal to …

Mobile devices incorporate tracking features through a GPS, beacon, or NFC (near field communication) technologies designed to pinpoint a person's geographic location. Google now indexes content from Facebook, Twitter and presumably more social media platforms to come. If your timing and relevance is right, your post could directly show up …

The language may be different, but the basic marketing message stays the same. Create content using natural language and variations, instead of dumping the same keywords into your content over and over again. Just by increasing your search ranking and where your website places on Google doesn't mean you're going …

Unlike previous popular Google updates, like Panda and Penguin, Hummingbird focused less on ranking tactics used by website owners and more on the meaning behind user queries. One way to increase your trustworthiness is by highlighting the credentials of your content creators and the website. It is important to have …