Beginner's guide to organic links

How often do you even scroll down the first page of Google, let alone click to the second page of results? So you may have found some content on your site that would quallify as thin or duplicated content. Keywords are less often used nowadays as the first signal to …

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Is your website listed with a featured snippet?

You would do well to make use of keyword research tools such as Google's own AdWords Keywords tool. Nine months after being black listed and seeing their traffic flow from search engines cease, they are now earning more with a "legitimate" site using Google approved techniques than with the old …

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Is the traffic converting into leads?

The customer typically will not develop loyalty to a brand without sufficient knowledge. To increase brand recall, frequency becomes more important than reach. Post your content on social media platforms such as Twitter, Facebook and Google+ - this will give your outbound links a wider coverage and the likelihood that it …

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Let's talk about web 2.0

Keep track of how many times your past keywords have yielded expected results. Use the right tools to track where you rank for the keywords you target. Derived demand, which creates many business needs, is based on, linked to, or generated by the production and sale of some other good …

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How to diagnose local search related issues

Search engines are now able to "read" website copy the same way humans do, and can recognize synonyms (like mouth, teeth, and smile). Your backlinks will change over time. But it all begins with a well-designed, fully optimized website. As I walked into the room, I saw a beautiful classic …

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Reasons that marketers love keyword stuffing

The inept set contains the brands that are part of a person's memory that are not considered because they elicit negative feelings. These algorithms are Google's secret sauce, and they determine which pages will be displayed for a particular query (i.e. "ranking"). The hierarchy of effects model suggests that …

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A do-it-yourself guide to search queries

I have long believed in the power of organic SEO (organic meaning natural and not paid). I've been using it for well over a decade and I've been screaming it from the rooftop for over five years. In March 2016, Google confirmed that it would no longer allow toolbars to …

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A few words on text links

At the beginning of a search, searchers narrow their queries, and then as the search progresses, searchers reformulate queries (often based on what results appear). There are two key factors behind the inner workings of PageRank: the number of inbound links and the quality of those links. All in all …

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At last - revealed: the secret to web portals

The Penguin Update in April 2012 introduced a new algorithm to Google that detects an excessive misuse of keywords (keyword stuffing) in link texts. You wouldn't use a tone of voice for a website that sells shoes that's more consistent with a tone of voice on a website that sells …

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Bucket brigades based on analytics

Big companies can sometimes be difficult to navigate. It may seem quite fascinating for your website to have a lot of content for a lot of people. However, it is not okay is using and spinning the same information over and over again just to stay in sight. By developing …

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Does the Yahoo indexer really care about trust rank

Online shops in particular often face the risk of generating duplicate content. For example, a product might be listed in several categories. If the URL is structured hierarchically, a product can be accessible under multiple URLs. One reliable way to solve this problem is by using a canonical tag. This …

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Losing Focus on authority sites

When it comes to marketing strategies for your small business, local SEO is the first avenue on that road. One of the most time-consuming parts about link-building is actually finding places that will give you links. The initial settings are demanding and they require maintenance and alignment with trends and …

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Make the most of SEO by really understanding nofollow links

Although bounce rate is hard to measure you should definitely monitor the trend of your bounce rate and the differences in bounce rate between your pages. If a specific page has a very high bounce rate, you should try to figure out what's the cause. You could add links to …

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Quality content takes time and money

Unlike previous popular Google updates, like Panda and Penguin, Hummingbird focused less on ranking tactics used by website owners and more on the meaning behind user queries. One way to increase your trustworthiness is by highlighting the credentials of your content creators and the website. It is important to have …

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Questions to ask about stickiness

E-A-T stands for Expertise, Authoritativeness, and Trustworthiness. Instead of directing new visitors to that page, and making it the most authoritative page possible, you're instead losing potential leads when they land on less relevant pages. Mobile-first. It's coming. And I still feel that a responsive website, in addition to all …

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Ridiculous rules about canonical URLs

For your pages to become searchable and indexable by the crawlers / search engine bots, they need some linking love first (bots follow links to find new content). Search engines find it harder to find and include pages in their results that aren't linked to either internally (from other pages of …

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The latest trends in page impressions

It helps if you like to write. Crowdsourcing of creative work involves fans and can generate considerable buzz for a brand. Everyone is familiar with the expression "content is king." Without rich content, you will find it difficult to achieve good rankings with specific keywords and to direct traffic to …

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